One toy carrying everything a baby needs to explore at this stage.

A teether for sore gums, a mirror that holds a gaze longer than anything else at this age, crinkle and a squeaker for sound, ribbons and contrasting textures for fingers. The alternative is five separate toys, and this is a great deal easier to attach to a pram.

Which is the other point: it clips to a pram, cot, play arch or car seat, so it is with you at the moments you actually need to occupy a baby.

Joe is the magician of the gang, working spells out of his grandfather Walter's old books.

It also has an unusually long life. At three months it is something to look at and swipe at. By six it is something to chew and grip. By a year it is a familiar companion.

Machine washable at 30 degrees on a gentle cycle. Lilliputiens is a Belgian brand, founded in 1995 and designed by a team largely made up of parents working alongside early-childhood specialists. Tested to EN71 and ASTM standards and screened for AZO dyes, cadmium and phthalates.

EVERY ACTIVITY IN ONE TOY - Teether, mirror, crinkle, squeaker, ribbons and contrasting textures worked across the body. Rather than five small toys, one that keeps producing something new.

HANGS WHERE YOU NEED IT - Attaches to a pram, cot, play arch or car seat, so it travels with you instead of living on the nursery floor.

MONTHS OF DIFFERENT USES - At three months it is something to look at and bat. At six it is something to chew and grab. At a year it is a companion. It changes role as they grow.

JOE THE DRAGON AT FULL SIZE - Joe is the magician of the gang, working spells out of his grandfather Walter's old books.

SOFT, SAFE AND WASHABLE - Entirely fabric with no hard parts, filled with recycled polyester. Machine washable at 30 degrees on a gentle cycle. Tested to EN71 and ASTM standards and screened for AZO dyes, cadmium and phthalates.

3 months and above

Outer 100% polyester, inner 100% recycled polyester; teether, mirror, crinkle, squeaker and ribbons

JOE, MULTI-ACTIVITY DRAGON