A soft cube with something different happening on every face.

Six sides means six reasons to turn it over: a tag to pull here, a mirror there, a texture to rub, a crinkle to hear. A baby who has exhausted one face simply rolls it and starts again, which is why a cube holds attention longer than a single-sided toy.

There is a teether built in, so relief for sore gums is attached to the thing they are already gripping. The shape helps too: soft corners and edges are considerably easier for a small hand to hold than a smooth ball.

Alice is as clever as a fox, loves nature and games, and does not mind losing.

Entirely soft fabric with nothing hard. Machine washable at 30 degrees on a gentle cycle. Lilliputiens is a Belgian brand, founded in 1995 and designed by a team largely made up of parents working alongside early-childhood specialists. Tested to EN71 and ASTM standards and screened for AZO dyes, cadmium and phthalates.

SIX SIDES, SIX THINGS TO DO - Every face has its own activity: something to pull, a mirror to find, a texture to rub, a sound to make. Turn it over and there is a new reason to keep going.

A TEETHER WHERE THEY WILL FIND IT - Built into the cube rather than sold separately, so there is relief for sore gums attached to the thing they are already holding.

A SHAPE MADE FOR SMALL HANDS - Soft, squashy and light, with edges and corners a baby can actually grip. Far easier to pick up than a ball at this stage.

IT KEEPS REVEALING THINGS - Hidden mirrors, coloured tags and handles to pull mean children find new details months after they first got it. That is what keeps a toy in rotation.

FOREST WITH ALICE THE FOX - Alice is as clever as a fox, loves nature and games, and does not mind losing. Machine washable at 30 degrees on a gentle cycle.

6 months and above

Outer 100% polyester, inner 100% recycled polyester; teether, mirror and crinkle elements

ALICE, ACTIVITY CUBE